Expert Web Content Optimization Can Bring a Better Return on Investment
TECHNICAL – our approach to Web content follows the algorithms that are most beneficial, while avoiding any activity that could harm your ranking
EDITORIAL – with a background of professional writing and copy-editing, your content will be clear, concise and professional
WEB STRATEGY AND PLANNING – we partner with you to meet your goals and exceed your expectations with proven strategies and collaborative planning
For a free analysis and consultation on your website and how we can improve your Google rank, fill out the Discovery Form or call Megan Lee at (831) 402-5843.
Mistakes You Can’t Afford in Your Web Content!
Until recently, ranking high in Google searches was mostly technical. Not today! Web content that is optimized for SEO is what it’s all about. Old optimization practices may actually harm your ranking, while competitor sites with up-to-date content can overtake your spot. Losing your ranking means that less people will visit your site. Here are just a few of the problems you may be experiencing with the content on your website:
Mistake #1 – Not having the exact search terms on your page that people type in the most
Are you aware of the search words and phrases that are most frequently used when people search for your business niche or product? Are you optimized for searches in your local area, or wider sales area? With our exclusive tools, we find the most-used keywords and phrases that people are actually using right now when they look for the service or products you offer, and we put them on your web pages so that Google understands exactly what you offer, and so that your website ranks at the top for the greatest number of natural searches.
Mistake # 2 – Keyword stuffing
A lazy practice from the past that Google’s newest updates have targeted to lower the ranking of websites or even penalize them so they are buried under a hundred other sites. Google changes their algorithms frequently, which can cause older websites to sink down in the listings. M. Lee Web experts are part of a mastermind group with industry giants in SEO research who keep us up-to-date daily on the proper balance and amount of keywords, synonyms, and related focus terms that Google is searching for in your website’s URLs, titles, content, links, tags, meta descriptions, and so on. We are ahead of the curve with information and ready with solutions in time to meet every change and innovation.
Mistake #3 – Not creating content that is worthy to be linked
Quality is more important than quantity. People are searching everywhere for the expert information that you can provide. Just throwing up a business profile and contact information won’t generate the kind of interest needed into today’s market. People want to know if you have the expertise, knowledge, or skills to meet their needs. When you provide vital and informative content, people look to you as an authority – they link to your site and share it on social media, and this natural activity brings your website higher in rankings because it’s relevant and needed. We strategize with you to regularly post engaging content generates the kind of activity that brings more and more visitors to your site.
Get started today with a no-obligation, free analysis and personal consultation on your website’s ranking, fill out the Discovery Form or call (831) 402-5843.